Our Team
Graham Bergsma - Founder
I was born in Chatham, grew up in Toronto, and went to school in Connecticut. I've lived and worked across North America and Europe. Sports and travel are my two great passions, driven by my love of competition and new experiences. I have a big heart and sometimes a big mouth.
I've spent a decade learning every in and out of every product, service, offering, and deal in insurance, but what I'm most proud of is having found a way to make them relatable. I believe that the financial services sector has by and large done a disservice to the general public. Not because their products aren't worthwhile, but because we've been so darn bad at making them easy to understand. Literacy on the powerful opportunities that exist for people to take control of their hard earned dollars is my driving ideal now.
My journey has taken me around the world, from semi professional and international lacrosse, to education, to financial services. All of it in pursuit of getting a bit better each day, and sharing as much of that joy and knowledge as I can with those around me.
"If you want to grow your business with integrity and live each day with passion... we'll get along just fine"